Link Building, Link Baiting, and Backlinks

Link Baiting is anything on a web site that encourages links from other web sites. It naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about it, posting it on del.icio.us / Furl / Digg / Shoutwire and linking to it from their sites.

Link baiting is important because most search engines use backlinks as key factors in determining ranking. J. Livingston Marketing Group has worked with clients to develop a strategy for link building and backlinks, including: 

• Recommend key content that others are attracted to and link to you

• Dramatically increase traffic to your web site

• Avoid getting penalized by Google and other search engines for abusing link exchanges.

Contact us to learn how we can help you incorporate some of today's online technologies.

 


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  Client Success Story

The Instant Message

By providing a monthly value-added newsletter to prospects and customers, Instant InfoSystems could highlight upcoming events, company news, tech updates, and downloadable whitepapers and case studies.

 

Each email newsletter was built with tracking code and processed through the company's CRM system. Code was embedded within each link and button, and downloadable offerings required subscribers to enter their contact info to view the document.

 

Through the use of the monthly newsletter and other email campaigns developed by JLMG, the company was able to dramatically increase their lead generation, build customer loyalty, strengthen their brand and build awareness.